AI Insights · Timothy · July 2025
Top 5 iOS Horror Games in the UK: Q2 2025 Performance
Explore the performance of the top 5 horror games on iOS in the UK during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the UK iOS market saw intriguing trends among the top horror games. Here's a breakdown of their performance, based on Sensor Tower data.
Black Mirror: Thronglets from Netflix, Inc. had notable weekly downloads, peaking at 43.3K in mid-April before gradually declining to around 676 by the end of June. The game's weekly revenue was sporadic, with a high of $265 early in the quarter. Active users mirrored the download trends, starting strong at 51.8K and tapering off to 479.
Granny, published by Dennis Vukanovic, maintained a consistent download rate, fluctuating between 3.1K and 4.9K throughout the quarter. Active users remained stable, averaging around 20K.
The Baby In Yellow by Team Terrible Limited experienced a steady flow of downloads, ranging from 1.5K to 3K weekly. Revenue was modest, reaching a maximum of $34, while active users saw a decline from 7.7K to 655.
Nightmare Puzzles: The Unknown, from Ta Van Truong, had a varied download pattern with a peak of 3.9K at the beginning of the quarter, decreasing to around 1K by the end. Active users showed resilience, maintaining around 6K throughout.
Scary Teacher 3D by GenITeam LLC showed steady revenue, peaking at $80 in early April. Downloads were consistent, hovering around 1.3K to 2.5K, with active users fluctuating between 4.8K and 9.9K.
For more detailed insights and data, visit Sensor Tower's platform.
